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Alliance brand : fulfilling the promise of partnering /

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Bibliographic Details
Main Author: Darby, Mark
Format: eBook
Language:English
Published: Chichester ; Hoboken, NJ : John Wiley & Sons, ©2006.
Subjects:
Strategic alliances (Business)
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource (xxxii, 376 pages : : illustrations.)
Bibliography:Includes bibliographical references (pages 357-362) and index.
ISBN:9780470035306 (electronic bk.)
0470035307 (electronic bk.)