Brand management 101 : 101 lessons learned from real world marketing /

Bibliographic Details
Main Author:	Dhar, Mainak
Format:	eBook
Language:	English
Published:	Singapore : Hoboken, N.J. : Wiley, ©2007.
Subjects:	Brand name products > United States. Branding (Marketing) > United States. Advertising > Brand name products > United States.
Online Access:	Connect to the full text of this electronic book