APA (7th ed.) Citation

Dhar, M. (2007). Brand management 101: 101 lessons learned from real world marketing. Hoboken, N.J. : Wiley.

Chicago Style (17th ed.) Citation

Dhar, Mainak. Brand Management 101: 101 Lessons Learned from Real World Marketing. Singapore: Hoboken, N.J. : Wiley, 2007.

MLA (9th ed.) Citation

Dhar, Mainak. Brand Management 101: 101 Lessons Learned from Real World Marketing. Hoboken, N.J. : Wiley, 2007.