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Connective branding : building brand equity in a demanding world /

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This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the comp...

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Bibliographic Details
Main Author: Fisher-Buttinger, Claudia
Other Authors: Vallaster, Christine, 1971-
Format: eBook
Language:English
Published: Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Subjects:
Brand name products > Management.
Brand name products > Valuation > Management.
Branding (Marketing)
Corporate image.
Brand name products > Marketing > Management
Branding (Marketing) > Management
Markenname
Marketing
Success in business
Online Access:Connect to the full text of this electronic book
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by Fisher-Buttinger, Claudia
Published 2008
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