Scenarios for success : turning insights into action /
Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how t...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester, England ; Hoboken, NJ :
Wiley,
©2007.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy). Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and wh. |
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| Physical Description: | 1 online resource (xxiii, 409 pages) |
| Bibliography: | Includes bibliographical references (pages 395-402) and index. |
| ISBN: | 9780470723098 0470723092 9781119208136 1119208130 9786611940096 661194009X |