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Market research handbook.

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest res...

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Bibliographic Details
Other Authors: Hamersveld, Mario van, Bont, Cees de, 1964-
Format: eBook
Language:English
Language Notes:English.
Published: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons, ©2007.
Edition:5th ed. /
Series:ESOMAR world research publication.
Subjects:
Marketing research.
Online Access:Connect to the full text of this electronic book

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