Market research handbook.
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest res...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester, West Sussex, England ; Hoboken, N.J. :
John Wiley & Sons,
©2007.
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| Edition: | 5th ed. / |
| Series: | ESOMAR world research publication.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders an. |
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| Physical Description: | 1 online resource (xxvi, 627 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119208044 1119208041 047051793X 9780470517932 0470517689 9780470517680 1282348248 9781282348240 9786612348242 6612348240 |