rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: ultimate online customer service guide
    sub title: how to connect with your customers to sell more!
  name:
    name part: Collier, Marsha.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: nju
    place:
      place term: Hoboken, N.J
    publisher: Wiley
    date issued: ©2011
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (iv, 252 pages) : illustrations
  abstract: "Make your online customers happy-and create new ones-with this winning guide. Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "Happy Birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line. Attract new customers through your online presence. Achieve higher GMS (Gross Merchandise Sales) with quality customer service. Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide"--
  table of contents: The Ultimate Online Customer Service Guide: How to connect with your customers to sell more!; Contents; Introduction; 1: The Art of Customer Service; 2: Quality Real-World, Small-Business Customer Service; 3: Using Your Web Site to Connect with Your Customer; 4: Developing a Blog to Engage Customers; 5: Connecting with Your Customers Where They Play; 6: Microblogging for Service, Fun, and Profit; 7: Checking Out Where Customers Review Your Business; 8: Knowing Your Customers' Expectations: How to Connect; 9: Platforms to Enhance the Experience; 10: Engaging Your Employees as Brand Ambassadors.
  note: Marsha Collier.
  subject:
    topic: Customer services
  subject:
    topic: Internet marketing
  subject:
    topic: Social media
  subject:
    topic: Social Media
  classification: HF5415.5 .C6225 2011eb
  classification: 658.8/12
  related item:
    title info:
      title: Ultimate online customer service guide
    name:
      name part: Collier, Marsha.
    origin info:
      publisher: Hoboken, N.J. : Wiley, ©2011
    identifier: (DLC) 2010036020
  identifier: 9781119200406
  identifier: 1119200407
  identifier: 9781118007631
  identifier: 1118007638
  identifier: 9781118007648
  identifier: 1118007646
  identifier: 9781118007655
  identifier: 1118007654
  identifier: 1280751053
  identifier: 9781280751059
  identifier: 9780470637708
  identifier: 0470637706
  identifier: 56383DE0-6F70-4DB8-9406-B5A922CEF679 OverDrive, Inc.
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 110131
    record change date: 20260214204756.5
    record identifier: in00004684517
    language of cataloging:
      language term: eng