APA (7th ed.) Citation

Bloomberg, J., & Schmelzer, R. (2006). Service orient or be doomed!: How service orientation will change your business. Wiley.

Chicago Style (17th ed.) Citation

Bloomberg, Jason, and Ron Schmelzer. Service Orient or Be Doomed!: How Service Orientation Will Change Your Business. Hoboken, N.J.: Wiley, 2006.

MLA (9th ed.) Citation

Bloomberg, Jason, and Ron Schmelzer. Service Orient or Be Doomed!: How Service Orientation Will Change Your Business. Wiley, 2006.