rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Positioning for professionals
    sub title: how professional knowledge firms can differentiate their way to success
  name:
    name part: Williams, Tim
    name part: 1954-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    place:
      place term: Hoboken, N.J
    publisher: Wiley
    date issued: ©2010
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (188 pages)
  abstract: "It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
  table of contents: Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success; Contents; Introduction; Chapter 1: Size Is Not a Strategy; Chapter 2: How and Why Brands Become Homogenized; Chapter 3: The Mature Company's Identity Crisis; Chapter 4: Expanding Your Business By Narrowing Your Focus; Chapter 5: Positioning as the Centerpiece of Business Strategy; Chapter 6: Building Brand Boundaries; Chapter 7: Validating Your Value Proposition; Chapter 8: Without Execution, There Is No Strategy; Chapter 9: Getting Paid for Creating Value.
  note: Tim Williams.
  note: Includes bibliographical references (pages 173-178) and index.
  note: English.
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Success in business
  classification: HF5415.1255 .W55 2010eb
  classification: 658.8/27
  related item:
    title info:
      title: Positioning for professionals
    name:
      name part: Williams, Tim, 1954-
    origin info:
      publisher: Hoboken, N.J. : Wiley, ©2010
    identifier: (DLC) 2010021337
  related item:
    title info:
      title: Wiley advisor
  identifier: 9780470877517
  identifier: 0470877510
  identifier: 9781119199939
  identifier: 111919993X
  identifier: 1282653997
  identifier: 9781282653993
  identifier: 9786612653995
  identifier: 661265399X
  identifier: 9780470587157
  identifier: 0470587156
  identifier: CL0500000077 Safari Books Online
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 100817
    record change date: 20260214234004.4
    record identifier: in00004684134
    language of cataloging:
      language term: eng