http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
implementing data analytics in hotels and casinos
"This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"--
Building a Strategic Analytic Culture in Hospitality and Gaming -- Data Management for Hospitality and Gaming -- Data Visualization -- From Reactive to Proactive Decision Making : Advanced Analytics in Action -- Analytics for Operations -- Analytics for Marketing -- Analytics for Sales -- Analytics for Revenue Management -- Analytics for Performance Analysis -- Analytics for Gaming -- Pulling It All Together : Building an Analytical Organization -- Appendix 1. Case Study from Infor : Analytics Opportunities in Operations -- Appendix 2. Case Study from IDeaS : Meetings and Events Revenue Management -- Appendix 3. Why Dynamic? -- Appendix 4. Chapter Questions.
Includes bibliographical references and index.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]