http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
"Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success."--
"Personal recommendations are the number one driver of purchasing decisions; your new revenue growth engine is based in your existing customers. Magnetic is about creating and executing a simple, powerful strategy that will get your customers to drive a steady stream of new customers to you through personal recommendations and positive word-of-mouth. The Customer Driven Growth Strategy derives much of its effectiveness from its simplicity, which enables everyone in the business to focus and execute with excellence. You begin byidentifying the three things that you want your customers to be saying about you. Next, you think through what the three things are that you should do every day, with every customer. Businesses that adopt the Customer Driven Growth Strategy as their core business philosophy benefit from the incredible power that comes with simplicity and focus. When you focus on the three things that you must get right every day, you begin to be the best at what matters most, and that's what gets more customers, increases sales, increases revenue, and grows the business"--
Why magnetic matters -- The power of word of mouth -- The hard work of making it simple -- The 3 things you want them to say -- The three things you must get right -- The best idea ever -- Better beats different -- From magnetic to irrelevant -- Never stop improving -- The magnetic mindset common threads -- The St. Paul Saints : it's all word of mouth -- A magnet needs a market -- Lessons from a start-up magnet -- Who moved my market? -- You're fired! -- Magnetic connections -- Losing your magnetic mojo -- The amazing, simple, overlooked advantage -- Tomorrow's magnetic business -- Index.