rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Seafood and aquaculture marketing handbook
  title info:
    title: Aquaculture marketing handbook
  name:
    name part: Engle, Carole Ruth
    name part: 1952-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Quagrainie, Kwamena
    role:
      role term: author.
  name:
    name part: Dey, Madan Mohan
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2017
    edition: Second edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions.
  table of contents: Title Page; Table of Contents; About the authors; Chapter 1: Seafood and aquaculture markets; Global trends in seafood and aquaculture markets; Are aquaculture products different from agriculture products?; Aquaculture market synopsis: tilapia; Summary; Study and discussion questions; References; Chapter 2: Demand and supply: basic economic premises; What is economics?; Demand; Supply; Price determination; Elasticity; Market structures and implications for competition and pricing; Special demand and supply conditions; Aquaculture market synopsis: salmon; Summary.
  table of contents: Study and discussion questionsReferences; Chapter 3: Seafood and aquaculture marketing concepts; What is marketing?; Marketing plan; Market products; Supply chain and value chain; Processors; Market or distribution channels; Transportation; Wholesaling; Brokers; Retailing; Direct sales; Profit margins; Economies of scale in marketing; Supply chain management; Pricing systems; Price behavior, trends, and fluctuations; Geographic markets; Product storage; Market power; Advertising and promotion; Product grades, quality, and marketing implications; International trade.
  table of contents: Aquaculture market synopsis: shrimp and prawnsSummary; Study and discussion questions; References; Chapter 4: Market trends; The role of imports in U.S. seafood markets; U.S. seafood consumption; Food consumption away from home; Convenience in food preparation and consumption; Demand for healthy and wholesome foods; Sustainability and seafood; Traceability and labeling of seafood products; Seafood and the local food movement in the U.S.; Organic seafood; Wholesale-retailer integration in the food system; Electronic Data Interchange (EDI); The Efficient Consumer Response (ECR).
  table of contents: The Efficient Food service Response (EFR)E-commerce; Aquaculture market synopsis: Pangasius spp. (swai, basa, and tra); Summary; Study and discussion questions; References; Chapter 5: Seafood market channels; Market channels for primary seafood products; Price discovery for primary commodities; Participation in food market channels; Channel ownership and control for secondary products; Consolidation and channel control; Channel coordination and leadership for secondary products; Channel agreements; Channel conflict; Aquaculture market synopsis: trout; Summary; Study and discussion questions.
  note: Carole R. Engle, Kwamena K. Quagrainie, Madan M. Dey.
  note: Earlier edition published as: Aquaculture marketing handbook.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Aquaculture industry
  subject:
    topic: Seafood industry
  subject:
    topic: Aquaculture
    topic: Marketing
  subject:
    topic: Seafood
    topic: Marketing
  subject:
    topic: Aquaculture industry
    geographic: United States
  subject:
    topic: Seafood industry
    geographic: United States
  classification: HD9450.5 .E54 2017
  classification: 664/.940688
  related item:
    title info:
      title: Seafood and aquaculture marketing handbook
    name:
      name part: Engle, Carole Ruth, 1952-
    origin info:
      publisher: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley & Sons, [2017]
      edition: 2nd edition.
    identifier: (DLC) 2016028272
  identifier: 9781118859278
  identifier: 1118859278
  identifier: 9781118859247
  identifier: 1118859243
  identifier: 9781118859223
  identifier: 1118859227
  identifier: 9781118845509
  identifier: 1118845501
  identifier: 2016038726
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 160819
    record change date: 20260214201145.5
    record identifier: in00004682598
    language of cataloging:
      language term: eng