The sustainable MBA : a business guide to sustainability /

IThe Sustainable MBA/i provides the knowledge and tools to help you "green" your job and organization, to turn sustainability btalk/b into baction/b for the benefit of your bottom line and society as a whole. Based on more than 100 interviews with experts in business, international organiz...

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Bibliographic Details
Main Author:	Weybrecht, Giselle
Format:	eBook
Language:	English
Published:	Chichester, West Sussex : Wiley, 2014.
Edition:	Second edition.
Subjects:	Management > Environmental aspects. Business enterprises > Environmental aspects. Sustainable development. Social responsibility of business.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Part 1. Setting the Scene
Part 2. The Core Topics
Part 3. Tools
Part 4. Wrapping It All Up.
Part 1. Setting the Scene
1. About this Book
Who is The Sustainable MBA for and why should I read it?
What you will find in The Sustainable MBA
How The Sustainable MBA is organized
Ideas on how to use this book
Planet Earth fact sheet
2. What is Sustainability?
The basics
Other definitions
Sustainable development: A global effort
Working together: Stakeholders in sustainability
3. What does this Mean for Business?
The business case
The sustainability sales pitch
4. The Sustainability Journey
The journey
What does a leading company look like?
5. Getting Started
Step by step
Getting past internal excuses
Part 2. The Core Topics
6. Accounting
Why is it important?
The key concepts
Full or true cost accounting
Materiality
Key performance indicators
Measuring social impact
Sustainability in financial statements
Integrated reporting
Assurance
Challenges?
Trends and new ideas
Bringing it all together
Increased disclosure
Recognizing unrecognized assets
Different forms of reporting
Shadow reporting
Sustainability reporting
7. Economics
Why is it important?
The key concepts
Sustainable consumption
The commons
Externalities
Market-based incentives
Re-evaluating GDP
Emerging markets
Challenges?
Trends and new ideas
Alternative trading systems
A new economic model
Estimating the cost of inaction
From free to fee
Valuing future generations
Regulatory instruments
Environmental valuation
Business and the world's poor
8. Entrepreneurship
Why is it important?
The key concepts
Social/environmental entrepreneurs
Exploring new business models
Making changes from within
Generating ideas
Funding
Challenges?
Trends and new ideas
Merging and selling
Microbusinesses
Social stock exchange
Working with big business
Marketing on a shoestring
Some advice for entrepreneurs
Cooperatives
9. Ethics and Corporate Governance
Why is it important?
The key concepts
Business and human rights
Labor and working conditions
Ethics and the individual manager
Corporate governance
Corruption
Bribery
The power of media
Challenges?
Trends and new ideas
Transparency and honesty
The company of the future
Fair trade
Crowdsourcing the truth
Whistleblowing
The role of the CEO
10. Finance
Why is it important?
The key concepts
Sustainable investment
Integrating ESG
Fiduciary responsibilities
Shareholder engagement
Ratings and indexes
Project finance
Challenges?
Trends and new ideas
Cross-disciplinary collaboration
New landscape for corporate ownership
Long-term value
The role of the CFO
Insurance sector
A new kind of bank
Microfinance.
11. Marketing
Why is it important?
The key concepts
People
Products
Price
Place
Packaging
Eco-labels
Social marketing
Cause-related marketing
Challenges?
Trends and new ideas
Green = inexpensive
Eco-iconic to eco-embedded
Understanding how people think
Communicating with the customer virtually
Popups
Buycotts
The barcode reinvented
Advertising dos and don'ts
12. Operations
Why is it important?
The key concepts
Eco-design
'Green' chemistry
Doing more with less
Sustainable technology
Suppliers and contractors
Transportation
Waste management
Challenges?
Trends and new ideas
Inspiration from nature
Products that do more
Traceability
Manufacturing differently
Instant feedback
Exploring new materials
Co-creation
Lifecycle assessment
Information technology/information systems
13. HR and Organizational Behavior
Why is it important?
The key concepts
Creating a culture of sustainability
Communication
Recruiting
Employee engagement
Motivation and rewards
Talent development and training
Challenges?
Trends and new ideas
Linking pay and sustainability
Diversity
Skills for sustainability
Creating great workplaces
Changing the way we talk
Rise of the CSO
Managing change
14. Strategy
Why is it important?
The key concepts
The wider business environment
Understanding where you stand
Understanding risks
Sustainability strategies
Goals and targets
Working with others
Influencing change
Challenges?
Trends and new ideas
Zero and 100%
Getting your customers involved
Instant information
Strategic philanthropy
Transformation of partners
Why do initiatives fail?
Stakeholder engagement
Part 3. Tools
15. Tools for Monitoring, Managing, and Improving Performance
Assessments
Audits
Environmental and social management systems
Standards
16. Tools for Greening Offices and Buildings
Steps for setting up office greening programs
Buildings
Energy
Water
Waste and recycling
Paper
Electronics
All those other little things
Commuting to work
Organizing green events and meetings
Putting together a green team
Performance contracting
Part 4. Wrapping It All Up
17. What Can I Do?
As an employee
leading by example
How to turn any job into a green job
As a consumer
putting your money where your mouth is
A simple guide to making choices as a consumer
As a citizen
be active in your community
18. What Will the Future Bring?
Twenty-one wise words of advice
Additional Resources: Who, What, Where, and How
Who: Different groups involved in sustainability
What: Sustainability issues
Where: Sustainability around the world
How: Keeping up to date.