http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Selecting the Right Event, Targeting the Right Audience -- Pre-Event Planning: First Steps -- Creating a Budget to Visualize Profits -- Outlining an Organizational Structure -- Ideas and Themes -- Revenue-Generating Components -- Maximizing Sponsorship Revenue -- Strive for Record-Breaking Attendance -- Logistics: Food, Refreshments, Programs and More -- Promoting and Publicizing Your Event -- Pump Up the Wow Factor -- Post-Event Evaluation, Follow-Up Actions.
"Edited by Scott C. Stevenson"--Running title area
Sioux City, Iowa : Stevenson, Inc., ©2012