Geomarketing : methods and strategies in special martketing /
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is...
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| Format: | eBook |
| Language: | English |
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London : Newport Beach, Calif. :
ISTE Ltd. ; ISTE USA,
2006.
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| Edition: | 1st ed. |
| Series: | Geographical information systems series.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr. |
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| Item Description: | English translation of: Le géomarketing : méthodes et stratégies du marketing spatial published by Hermes Science/Lavoisier in 2002. |
| Physical Description: | 1 online resource (327 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470394465 0470394463 |