Marketing genius /
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester, England ; Hoboken, NJ :
Capstone,
2006.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (viii, 490 pages) : illustrations |
| ISBN: | 1841127329 9781841127323 1841126810 9781841126814 9780857086518 0857086510 1280519436 9781280519437 9786610519439 6610519439 |