Unlikely victory : how General Electric succeeded in the chemical industry /

Many companies that stray too far from their core business fail. So how is it that General Electric, a major electrical manufacturing company, ended up as one of the top U.S. chemical producers--with 1998 sales of 6.6 billion? In Unlikely Victory, Jerome T. Coe, a retired 40-year career employee wit...

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Bibliographic Details
Main Author: Coe, Jerome T., 1921-
Format: eBook
Language:English
Published: New York : American Institute of Chemical Engineers, ©2000.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Many companies that stray too far from their core business fail. So how is it that General Electric, a major electrical manufacturing company, ended up as one of the top U.S. chemical producers--with 1998 sales of 6.6 billion? In Unlikely Victory, Jerome T. Coe, a retired 40-year career employee with General Electric, who spent more than 20 years as a manager of the company's chemical businesses, suggests that it was a combination of necessity, forward-thinking of the engineers, and managers wise enough to give them breathing room. "Much of what they did (then) was counter to the prevailing GE
Physical Description:1 online resource (x, 219 pages) : illustrations
Bibliography:Includes bibliographical references (pages 201-209) and index.
ISBN:9780470935484
0470935480
9780470935477
0470935472