Enabling ebusiness : integrating technologies, architectures, and applications /
Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory. Looking at the entire supply chain - from suppli...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester, West Sussex ; New York :
Wiley,
©2001.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory. Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more. Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses. Here you'll find the answers to these questions - and more: * How can you "seduce" customers into buying on-line? * How do you get customers to trust you? * What is database marketing? * How do you make payment secure? |
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| Physical Description: | 1 online resource (438 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 417-422) and index. |
| ISBN: | 047084602X 9780470846025 0471899410 9780471899419 0470858559 9780470858554 9786610555802 661055580X 1280555807 9781280555800 |