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Data broadcasting : merging digital broadcasting with the Internet /

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A truly groundbreaking volume, this fully revised and updated edition of Data Broadcasting presents an exhaustive overview of the specific data broadcasting and bordering technologies concerned. Answering a wealth of questions, it describes this new technology in detail, examining how it differs fro...

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Bibliographic Details
Main Author: Tvede, Lars, 1957-
Other Authors: Pircher, Peter, Bodenkamp, Jens
Format: eBook
Language:English
Language Notes:English.
Published: Chichester [England] ; New York : Wiley, ©2001.
Edition:Rev. ed.
Subjects:
Broadcasting > United States.
Broadband communication equipment industry > United States.
Data transmission equipment industry > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1 The Evolution of Broadcasting 1
  • 1.1 The Conception of Electronic Broadcast Media 2
  • 1.1.1 Something in the Air 2
  • 1.1.2 The Beginning of Television 3
  • 1.1.3 The Age of Satellites 4
  • 1.1.4 The Beginning of Cable 9
  • 1.1.5 The Emergence of Large TV Empires 12
  • 1.2 The Power of Broadcasting 13
  • 2 The Internet 15
  • 2.1 The Conception of the Internet 15
  • 2.2 Growth and Maturity 16
  • 2.3 The Network Effect 18
  • 2.4 Increasing Returns 19
  • 2.5 The Future of the Internet 20
  • 2.5.1 Ubiquity and Diversity 22
  • 2.5.2 Convergence and Embedding 23
  • 2.6 Proportions Between Bandwidth and Memory 24
  • 3 Broadcasting Meets the Internet 31
  • 3.1 Data Broadcast: Technical Postitioning 31
  • 3.2 Data Broadcast: Ecosystem 35
  • 3.3 The Organisation Process in the Value Chain 36
  • 4 Technology Framework for Data Broadcasting Environments 42
  • 4.1 Moving Packages
  • Old and New Ways 42
  • 4.2 Dividing Content into Packages 44
  • 4.3 Choosing a Delivery Type 45
  • 4.3.1 Delivery Types 45
  • 4.3.2 Delivery Services 46
  • 4.3.3 Quality of Service (QoS) 48
  • 4.4 Specifying Destination and Guaranteeing a Unique Address 48
  • 4.5 Providing Information about How to Reach the Destination 49
  • 4.5.1 IP Multicast 50
  • 4.6 Getting a Vehicle for Transportation 53
  • 4.6.1 When IP Gets a Trip Companion 55
  • 4.7 Choosing a Physical Path 56
  • 4.7.1 Wireline/Copper Pair 58
  • 4.7.2 Wireline/Fibre Optics 59
  • 4.7.3 Cable Television 59
  • 4.7.4 Digital Terrestrial 60
  • 4.7.5 Mobile 64
  • 4.7.6 Satellite Distribution 69
  • 4.7.7 Home Networks 70
  • 4.7.8 Comparing Wireless Local Networking Standards 78
  • 4.8 Reaching the End-User 80
  • 5 The Five Basic Formats of Data Broadcasting 81
  • 5.1
  • Three Key Questions Regarding the Data Broadcasting Content 82
  • 5.1.1 Guaranteed Delivery or Best Effort? 82
  • 5.1.2 Time Critical Delivery? 83
  • 5.1.3 Viewing on Delivery? 83
  • 5.2 Data Broadcasting Formats
  • an Overview 83
  • 5.3 Cached Content Delivery 84
  • 5.3.1 Receiving and Deleting Cached Content 85
  • 5.3.2 Scheduling and Broadcasting of Cached Content 93
  • 5.4 Package Delivery 95
  • 5.4.1 Applications, Usage Tracking and Billing of Package Delivery 96
  • 5.4.2 Usage Tracking 96
  • 5.5 Audio/Video Streaming 106
  • 5.5.1 Typical Applications for Audio/Video Streaming 107
  • 5.5.2 Infrastructure requirements for audiolvideo streaming 108
  • 5.5.3 Audio Video Stream Event Type 109
  • 5.5.4 Booking and scheduling considerations for A/V streaming 110
  • 5.6 Data Streaming 111
  • 5.6.1 Applications for data streaming 111
  • 5.6.2 Granularity of Data Streams
  • 112
  • 5.7 Broadcast Guides 117
  • 5.7.1 The Media Context of the Broadcast Guide 118
  • 5.8 Linking Broadcasting Services to the Internet 124
  • 5.8.1 The Three-Layered Hybrid Medium 124
  • 5.8.2 Creating Bouncers 125
  • 6 Implementing a Data Broadcasting Platform 130
  • 6.1 Factors Determining Basic Platform Requirements 130
  • 6.1.1 The Role of Content Management 132
  • 6.1.2 The Role of Community Administration 132
  • 6.1.3 The Role of Network Administration 132
  • 6.1.4 The Role of Advertising Management 133
  • 6.2 Listing the Basic Functionality Required 133
  • 6.3 Subscription Management 136
  • 6.4 Data Encryption and Security 136
  • 6.4.1 Encryption and Conditional Access Systems 136
  • 6.5 Scheduling and Booking 137
  • 6.5.1 Features of Scheduling Tools 140
  • 6.5.2 General Criteria of Bandwidth Booking Systems 141
  • 6.5.3
  • Managing Booking Through a Transmission Chain 142
  • 6.6 Billing 144
  • 6.7 Reporting 144
  • 6.8 Media Object Tracking 145
  • 6.8.1 Digital Watermark/Copyright Handling 148
  • 6.9 Intelligent Content Compiling 149
  • 6.10 Overall Platform Flexibility 149
  • 6.10.1 Hardware Independence 150
  • 6.10.2 Network Independence 150
  • 6.10.3 Browser Independence 150
  • 7 Data Broadcasting: The Media Opportunities 151
  • 7.1 Different Kinds of Media Experiences 151
  • 7.2 Users of the Data Broadcasting Medium 155
  • 7.2.1 Professional Applications 157
  • 7.2.2 Consumer Applications 166
  • 8 Creating Data Broadcasting Applications and Services: 26 Steps 175
  • 8.1 Creation Process Overview 175
  • 8.2 Process Details of the Channel Planning Phase 180
  • 8.2.1 Setting the Team 180
  • 8.2.2 Determining the Management Process 181
  • 8.2.3 Defining the Vision for the Channel
  • 182
  • 8.2.4 Market Research 183
  • 8.2.5 End-user Segmentation 185
  • 8.2.6 Target Group Research 185
  • 8.2.7 Channel Marketing Strategy 188
  • 8.2.8 Preliminary Implementation Plan 189
  • 8.2.9 Content Sourcing and Value Proposition 189
  • 8.2.10 Preliminary Commercial Review 190
  • 8.2.11 Lists of Deliverables 190
  • 8.2.12 Resources and Cost Estimate 191
  • 8.2.13 Content Exploration and Analysis 191
  • 8.2.14 Initial Design Specification 192
  • 8.2.15 Channel Operations and Maintenance Plan 193
  • 8.2.16 Complete Design and Functionality Specification 196
  • 8.3 Process Details of the Channel Implementation Phase 197
  • 8.3.1 Internal Test 198
  • 8.3.2 User Test 199
  • 8.3.3 Technical Alpha Test 201
  • 8.3.4 Technical Beta Test 201
  • 8.4 Process Details of the Channel Launch Phase 201
  • 8.4.1 Channel Packaging 201
  • 8.4.2 Channel Sign-off 202
  • 8.4.3 Channel Release 202
  • 8.4.4 Channel Acceptance 202
  • 9 Operating Networks of Multiple Data Broadcasting Channels 203
  • 9.1 Editorial Issues for Multi-Channel Network Operation 203
  • 9.1.1 Multi-Channel Scheduling 203
  • 9.1.2 Broadcast Guide and Information Channel Operations 205
  • 9.1.3 Electronic Tutorial 207
  • 9.1.4 Test Channel 207
  • 9.2 Technical Issues for Multi-Channel Operation 207
  • 9.2.1 Providing a Basic Channel Operations Infrastructure 207
  • 9.2.2 Data Gathering and Processing Procedures 208
  • 9.2.3 Backbone transportation Network 209
  • 9.2.4 Data On-Ramping 210
  • 9.2.5 Client Software Deployment 210
  • 9.2.6 Delivering the Initial Installation Software 211
  • 9.2.7 Following Up with Software Upgrades 212
  • 9.2.8 Incident/RFD Handling 212
  • 9.3 Commercial Issues for Multi-Channel Operation 213
  • 9.3.1 Product Policy for the Channel Network
  • 213
  • 9.3.2 Support Infrastructure 215
  • 9.3.3 Media Object Tracking 216
  • 9.3.4 Subscription Management 216
  • 9.3.5 Channel Network Marketing Control 216
  • 10 The Commercial Drivers Behind Data Broadcasting 218
  • 10.1 How Value Flows Through the Value Chain 219
  • 10.2 Sharing the Added Value Throughout the Value Chain 221
  • 10.2.1 Value for Basic Core Technology Enablers 221
  • 10.2.2 Value for Basic Commercial Enablers 223
  • 10.2.3 Value for Early Adopters 238
  • 10.2.4 Value in the Growth and Maturity Phase 240
  • 11 Data Broadcasting in the Future 242.