Myths for the masses : an essay on mass communication /
With a lively and engaging style, Myths for the Masses provides a critical, interdisciplinary, and historically informed statement about the rise of mass communication in Western societies, and its impact on contemporary life. Written by one of the world's leading authorities on the subject, th...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Malden, MA :
Blackwell Pub.,
2004.
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| Series: | Blackwell manifestos.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | With a lively and engaging style, Myths for the Masses provides a critical, interdisciplinary, and historically informed statement about the rise of mass communication in Western societies, and its impact on contemporary life. Written by one of the world's leading authorities on the subject, this book ponders the dominant and the detrimental effects of the mass-produced message in a contemporary age over-run by telecommunications and consumerism. The author convincingly argues that the active presence of media organizations rather than the collective will of the people, forms and re-forms the social, cultural, economic and political landscapes of society. The book exposes mass communication to a close examination of many of its real or assumed functions in a modern world, and re-evaluates its traditional role as a bastion of democracy and a celebrant of mass society. |
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| Physical Description: | 1 online resource (ix, 153 pages) |
| Bibliography: | Includes bibliographical references (pages 142-148) and index. |
| ISBN: | 9780470774335 0470774339 1405143347 9781405143349 1280197706 9781280197703 9780631236214 063123621X 9780631236221 0631236228 9786610197705 6610197709 |