Strategic management in construction /
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contr...
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| Format: | eBook |
| Language: | English |
| Published: |
Malden, MA :
Blackwell Science,
©2001.
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| Edition: | 2nd ed. |
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions. Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and ma. |
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| Physical Description: | 1 online resource (v, 250 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470680049 0470680040 9780470690291 0470690291 |