rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing for dummies
  title info:
    title: Marketing
  name:
    name part: McMurtry, Jeanette Maw
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Davies, Gina Marie
    role:
      role term: narrator.
  type of resource: sound recording-nonmusical
  genre: Audiobooks.
  origin info:
    place:
      place term: ctu
    date issued: 2022
    edition: 6th edition.
    edition: Unabridged.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 audio file (16 hr., 40 min.))
  abstract: In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy; discover how to engage customers with trust and enthusiasm; understand post-pandemic changes in consumer attitudes; discover new tools and technologies for finding customers and inspiring loyalty; adapt your brand, pricing, and sales approach to make your business more valuable; and avoid common marketing mistakes and learn how to measure the impact of your efforts.
  note: Jeanette Maw McMurtry, MBA.
  note: Read by Gina Marie Davies.
  subject:
    topic: Marketing
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Commerce
  classification: HF5415.13
  classification: 658.8/02
  related item:
    title info:
      title: --For dummies
    physical description:
      form: Spoken word.
  identifier: 9798765092651
  identifier: 9798765092651 O'Reilly Media
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: ORMDA
    record creation date: 230105
    record change date: 20260128201955.6
    record identifier: in00004673372
    language of cataloging:
      language term: eng