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HBR's 10 must reads on strategic marketing /

Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and select...

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Bibliographic Details
Other Authors: Larkin, Susan (Voice actor) (Narrator), Clark, Bernard Setaro, 1972- (Narrator)
Format: Audio eBook
Language:English
Published: [Place of publication not identified] : Ascent Audio, 2022.
Edition:[First edition].
Series:HBR's 10 must reads (Series)
Subjects:
Marketing > Management.
Strategic planning.
Audiobooks.
Online Access:Connect to the full text of this electronic book

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