Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined process /

Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined proces...

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Bibliographic Details
Main Authors:	Marchand, Lorraine Hudson (Author), Heichler, Elizabeth (Author)
Format:	eBook
Language:	English
Published:	[Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
Edition:	[First edition].
Subjects:	Product design. Product management. Technological innovations > Economic aspects.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined process to design a customer-focused solution, rather than first developing a new technology and then figuring out where it could be applied.
Item Description:	Reprint #64207.
Physical Description:	1 online resource (5 pages)