APA (7th ed.) Citation

Marchand, L. H., & Heichler, E. (2022). Adopting the innovator's mindset: Too many innovations fail because they're solutions looking for problems, not the result of a disciplined process ([First edition].). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Marchand, Lorraine Hudson, and Elizabeth Heichler. Adopting the Innovator's Mindset: Too Many Innovations Fail Because They're Solutions Looking for Problems, Not the Result of a Disciplined Process. [First edition]. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2022.

MLA (9th ed.) Citation

Marchand, Lorraine Hudson, and Elizabeth Heichler. Adopting the Innovator's Mindset: Too Many Innovations Fail Because They're Solutions Looking for Problems, Not the Result of a Disciplined Process. [First edition]. MIT Sloan Management Review, 2022.