APA (7th ed.) Citation

Libert, B., & Davenport, T. H. (2022). Product-led growth companies find a new way to serve customers: Companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff ([First edition].). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Libert, Barry, and Thomas H. Davenport. Product-led Growth Companies Find a New Way to Serve Customers: Companies from Zoom to Slack Lean on the Product Itself to Find Customers, Convert Them to Paying, and Drive Rapid Expansion, Without Adding Customer-facing Staff. [First edition]. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2022.

MLA (9th ed.) Citation

Libert, Barry, and Thomas H. Davenport. Product-led Growth Companies Find a New Way to Serve Customers: Companies from Zoom to Slack Lean on the Product Itself to Find Customers, Convert Them to Paying, and Drive Rapid Expansion, Without Adding Customer-facing Staff. [First edition]. MIT Sloan Management Review, 2022.