http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
How smart products create connected customers
the data streams generated by customers using smart, connected products can lead to new products and services
1 online resource (7 pages) : illustrations
Leaders of companies anchored in traditional value chains can drive growth by transforming their existing customers into digital customers. Digital customers' interactions generate streams of data that can be used to create fresh revenue and expand the scope of product and service businesses. To achieve this, however, leaders must shift strategic priorities and develop new marketing, business, and revenue- and profit-generation models.