How smart products create connected customers : the data streams generated by customers using smart, connected products can lead to new products and services /
Leaders of companies anchored in traditional value chains can drive growth by transforming their existing customers into digital customers. Digital customers' interactions generate streams of data that can be used to create fresh revenue and expand the scope of product and service businesses. T...
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| Format: | eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
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| Edition: | [First edition]. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Leaders of companies anchored in traditional value chains can drive growth by transforming their existing customers into digital customers. Digital customers' interactions generate streams of data that can be used to create fresh revenue and expand the scope of product and service businesses. To achieve this, however, leaders must shift strategic priorities and develop new marketing, business, and revenue- and profit-generation models. |
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| Item Description: | Reprint #64126. |
| Physical Description: | 1 online resource (7 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |