APA (7th ed.) Citation

Subramaniam, M. (2022). How smart products create connected customers: The data streams generated by customers using smart, connected products can lead to new products and services ([First edition].). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Subramaniam, Mohan. How Smart Products Create Connected Customers: The Data Streams Generated by Customers Using Smart, Connected Products Can Lead to New Products and Services. [First edition]. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2022.

MLA (9th ed.) Citation

Subramaniam, Mohan. How Smart Products Create Connected Customers: The Data Streams Generated by Customers Using Smart, Connected Products Can Lead to New Products and Services. [First edition]. MIT Sloan Management Review, 2022.