Can design thinking succeed in your organization? /

Design thinking offers a way to make business decisions that is especially suited to exploring uncharted territory and solving complex problems. But leaders need to know when to apply it, and they have to prepare both their employees and managers to do so. The authors have identified the characteris...

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Bibliographic Details
Main Authors: Dunne, David, 1953- (Author), Eriksson, Theresa (Author), Kietzmann, Jan (Author)
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
Edition:[First edition].
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Design thinking offers a way to make business decisions that is especially suited to exploring uncharted territory and solving complex problems. But leaders need to know when to apply it, and they have to prepare both their employees and managers to do so. The authors have identified the characteristics that make an organization "design thinking-ready" along with a strategic approach to adopting it.
Item Description:Reprint #64123.
Physical Description:1 online resource (10 pages) : illustrations
Bibliography:Includes bibliographical references.