How future thinking can derail your company's present /

As companies strive to become future-ready, they can sometimes lose sight of the factors that have enabled their current success, including their core customers. The authors discuss four common mistakes leaders make as they strategize for the future, along with real-world examples of companies whose...

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Bibliographic Details
Main Authors: Yu, Howard (Author), Meister, Alyson (Author)
Format: eBook
Language:English
Published: [Place of publication not identified] : MIT Sloan Management Review, 2022.
Edition:[First edition].
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:As companies strive to become future-ready, they can sometimes lose sight of the factors that have enabled their current success, including their core customers. The authors discuss four common mistakes leaders make as they strategize for the future, along with real-world examples of companies whose growth strategies paid off.
Physical Description:1 online resource (6 pages)