rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Reputation rules
    sub title: strategies for building your company's most valuable asset
  title info:
    title: Strategies for building your company's most valuable asset
  name:
    name part: Diermeier, Daniel
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Barsness, Todd
    role:
      role term: narrator.
  type of resource: sound recording-nonmusical
  genre: Downloadable audio books.
  genre: Audiobooks.
  origin info:
    place:
      place term: xx
    date issued: 2011
    edition: [First edition].
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 audio file (10 hr., 05 min.))
  abstract: Leverage your company's most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell's confrontation with Greenpeace, Mercedes's recovery from the Moose crisis, AIG's executive bonus fallout, Wal-Mart's reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn't when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization's future-and a salve for crisis man…
  note: Daniel Diermeier.
  note: Read by Todd Barsness.
  subject:
    topic: Corporations
    topic: Finance
  subject:
    topic: Risk management
  subject:
    topic: Corporations
    topic: Finance
  subject:
    topic: Risk management
  classification: HG4026
  classification: 659.2
  identifier: 9781639295067
  identifier: 1639295062
  identifier: 9781639295067 O'Reilly Media
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: ORMDA
    record creation date: 220927
    record change date: 20260130161656.3
    record identifier: in00004672222
    language of cataloging:
      language term: eng