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Churn forecasting : churn analysis with regression.

In forecasting churn, logistic regression can help identify customers who are at risk and those who are most likely to engage and make new purchases in the future.

Bibliographic Details
Format: Video
Language:English
Published: [Place of publication not identified] : Manning Publications, [2022]
Edition:[First edition].
Series:Fighting churn.
Subjects:
Quantitative research > Marketing.
Customer relations > Management > Data processing.
Business forecasting.
Instructional films.
Internet videos.
Nonfiction films.
Online Access:Connect to the full text of this electronic book
Description
Summary:In forecasting churn, logistic regression can help identify customers who are at risk and those who are most likely to engage and make new purchases in the future.
Physical Description:1 online resource (1 video file (1 hr., 51 min.)) : sound, color.
Playing Time:01:51:00