rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social media analytics strategy
    sub title: using data to optimize business performance
  name:
    name part: Fox, April Ursula
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  origin info:
    place:
      place term: cau
    place:
      place term: Berkeley, CA
    publisher: Apress L.P.
    date issued: 2022
    edition: Second edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (315 pages)
  abstract: This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing.
  table of contents: Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks -- Chapter 7: Social Network Landscape -- Chapter 8: Tam Su -- Part IV: The Analytics Process -- Chapter 9: The Analytics Process -- Chapter 10: Armando Terribili -- Part V: Metrics, Dashboards, and Reports -- Chapter 11: Metrics -- Chapter 12: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15: Strategy -- Chapter 16: Tactics -- Chapter 17: Michael Wu -- Part VII: The Future -- Chapter 18: Prescriptive Analytics -- Chapter 19: The Future of Social Media Analytics.
  note: April Ursula Fox.
  note: Includes index.
  note: Includes bibliographical references.
  subject:
    topic: Social media
    topic: Marketing
  subject:
    topic: Social media
    topic: Data processing
  subject:
    topic: Marketing
    topic: Data processing
  subject:
    topic: Internet marketing
  subject:
    topic: Marketing
    topic: Data processing
  classification: HF5414
  classification: 658.8/72
  related item:
    title info:
      title: Business professional collection
  related item:
    title info:
      title: Social Media Analytics Strategy
    name:
      name part: Fox, April Ursula.
    origin info:
      publisher: Berkeley, CA : Apress L.P., ©2022
  identifier: 9781484283066
  identifier: 1484283066
  identifier: 9781484283059
  identifier: 1484283058
  identifier: 9781484283066 O'Reilly Media
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: EBLCP
    record creation date: 220716
    record change date: 20260129162401.4
    record identifier: in00004671655
    language of cataloging:
      language term: eng