rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Automating Salesforce Marketing Cloud
    sub title: reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples
  name:
    name part: Gifford, Greg
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Hanshaw, Jason
    role:
      role term: author.
  type of resource: text
  origin info:
    place:
      place term: enk
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book Description Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you'll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you'll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally. What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and re…
  note: Greg Gifford, Jason Hanshaw.
  subject:
    topic: Salesforce (Online service)
  subject:
    topic: Sales management
    topic: Computer programs
  subject:
    topic: Salesforce (Serveur)
  subject:
    topic: Ventes
    topic: Gestion
    topic: Logiciels
  subject:
    topic: Sales management
    topic: Computer programs
  subject:
    topic: Salesforce (Online service)
  classification: HF5438.4
  classification: 658.8/1
  identifier: 180324464X
  identifier: 9781803244648
  identifier: 9781803237190 (pbk.)
  identifier: 9781803244648 Packt Publishing Pvt. Ltd
  identifier: 9781803237190 O'Reilly Media
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: UKMGB
    record creation date: 220315
    record change date: 20260128224956.1
    record identifier: in00004670772
    language of cataloging:
      language term: eng