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Customer Behavior. Create a customer dataset /

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In this video, Carl Gold explains module number 3: Create a customer dataset. The objective of this milestone is: - Create a snapshot of all of the current customers and their metrics and save it in a file. We call this the current customer dataset. The dataset is a table containing one customer per...

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Bibliographic Details
Format: Video
Language:English
Published: [Place of publication not identified] : Manning Publications, [ 2022]
Edition:[First edition].
Series:Figthing churn.
Subjects:
Quantitative research > Marketing.
Customer relations > Management > Data processing.
Webcast
Instructional films.
Internet videos.
Nonfiction films.
Films de formation.
Films autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to the full text of this electronic book
Description
Summary:In this video, Carl Gold explains module number 3: Create a customer dataset. The objective of this milestone is: - Create a snapshot of all of the current customers and their metrics and save it in a file. We call this the current customer dataset. The dataset is a table containing one customer per row and one metric per column. Datasets are explained in Chapter 4 of Fighting Churn with Data. - Create a quality assurance summary of the current customer dataset and review the results.
Physical Description:1 online resource (1 video file (48 min.)) : sound, color.
Playing Time:00:48:00