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Churn analysis. Churn and behavior.

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In this video, Carl Gold explains module number 3: Churn and Behavior. The objective of this milestone is: - Create visualizations that show whether and by how much each metric is related to customer churn. When you are done, you should be able to answer questions like the following: * Which custome...

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Bibliographic Details
Format: Video
Language:English
Published: [Place of publication not identified] : Manning Publications, [2022]
Edition:[First edition].
Series:Fighting churn.
Subjects:
Quantitative research > Marketing.
Customer relations > Management > Data processing.
Webcast
Instructional films.
Internet videos.
Nonfiction films.
Films de formation.
Films autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to the full text of this electronic book
Description
Summary:In this video, Carl Gold explains module number 3: Churn and Behavior. The objective of this milestone is: - Create visualizations that show whether and by how much each metric is related to customer churn. When you are done, you should be able to answer questions like the following: * Which customer metric has the greatest impact on churn? For metrics behaviors that most customers participate in, at what level of the metric is the customer relatively healthy in terms of their engagement with the service?.
Physical Description:1 online resource (1 video file (34 min.)) : sound, color.
Playing Time:00:34:00