The Innovator's Dilemma /
Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . ....
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Audio Book |
| Language: | English |
| Published: |
HighBridge,
2001.
|
| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success. |
|---|---|
| Physical Description: | 1 online resource (1 sound file) |
| ISBN: | 9781598874365 1598874365 |