Contemporary issues in digital marketing /

"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emergin...

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Bibliographic Details
Other Authors: Niininen, Outi (Editor)
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2021.
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Published 2021
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