Contemporary issues in digital marketing /
"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emergin...
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| Format: | eBook |
| Language: | English |
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Abingdon, Oxon ; New York, NY :
Routledge,
2021.
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| Online Access: | Connect to the full text of this electronic book |
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