Ideas que pegan : por qué algunas ideas sobreviven y otras mueren /

Bibliographic Details
Main Authors:	Heath, Chip (Author), Heath, Dan, 1973- (Author)
Format:	eBook
Language:	Spanish
Published:	Madrid : LID Editorial Empresarial, [2011]
Edition:	Primera edición.
Subjects:	Social psychology. Contagion (Social psychology) Context effects (Psychology) Psychology, Social Psychologie sociale. Contagion sociale. Effets de contexte (Psychologie) social psychology.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Originally published in English under title: Made to stick, Random House, 2007. Cf. Title page verso.
Physical Description:	1 online resource (1 volume) : illustrations
Bibliography:	Includes bibliographical references.