Going viral : the 9 secrets of irresistible marketing /

Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? YOU NEED TO GO VIRAL It's not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent...

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Bibliographic Details
Main Author: Coker, Brent (Author)
Format: eBook
Language:English
Published: Harlow, United Kingdom : Pearson, 2016.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? YOU NEED TO GO VIRAL It's not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you'll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world's most viral ideas, learn how to create messages.
Physical Description:1 online resource (160 pages)
ISBN:9781292087955
1292087951