Z.E.R.O. : zero paid media as the new marketing model /

Bibliographic Details
Main Author:	Jaffe, Joseph, 1970-
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, [2014]
Subjects:	Advertising. Marketing > Technological innovations. Internet marketing. Digital media. Marketing > Innovations. Marketing sur Internet. Médias numériques.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (1 volume) : illustrations
Bibliography:	Includes bibliographical references and index.