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Lanmarq : la nueva economía de las marcas latinas analizada por expertos en "branding" /

LANMARQ es un libro que inspira y ayuda a aquellos apasionados en la gestión de las marcas como el intangible más valioso de una compañía. Proporciona herramientas, información y metodologías necesarias para que las marcas, de la mano de sus estrategias de negocio, se consoliden y crezcan en el tiem...

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Bibliographic Details
Other Authors:	Brujó, Gonzalo (Compiler), Wren, John D. (Author of introduction, etc.)
Format:	eBook
Language:	Spanish
Published:	Madrid : LID, 2014
Edition:	Primera edición.
Series:	Colección Acción empresarial.
Subjects:	Branding (Marketing) Marketing. Stratégie de marque. branding. marketing.
Online Access:	Connect to the full text of this electronic book

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