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Design to grow : how Coca-Cola learned to combine scale & agility (and how you can too) /

In Design to Grow, learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.

Bibliographic Details
Main Authors: Butler, David (Designer) (Author), Tischler, Linda (Author)
Other Authors: Berkrot, Peter (Narrator)
Format: Audio eBook
Language:English
Published: [Old Saybrook] : Tantor Audio, 2015.
Edition:Unabridged.
Subjects:
Coca-Cola Company.
Technological innovations > Management.
Organizational effectiveness.
Strategic planning.
Entrepreneurship.
Entrepreneurship
Innovations > Gestion.
Efficacité organisationnelle.
Planification stratégique.
Entrepreneuriat.
entrepreneurs.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Downloadable audio books.
Audiobooks.
Livres audio.
Online Access:Connect to the full text of this electronic book
Description
Summary:In Design to Grow, learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.
Physical Description:1 online resource (1 audio file (06 hr., 18 min., 31 sec.))
Playing Time:06:18:31
ISBN:9781494580827
1494580829
9781494590826
1494590824