Storytelling : die zukunft von PR and marketing /

Bibliographic Details
Main Author:	Sammer, Petra
Format:	eBook
Language:	German
Published:	Köln : O'Reilly Verlag, 2014.
Edition:	1. Aufl.
Subjects:	Branding (Marketing) > Germany. Advertising > Germany. Marketing > Germany. Stratégie de marque > Allemagne. Marketing > Allemagne. Advertising. Branding (Marketing) Marketing. Germany.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (1 volume) : illustrations
Bibliography:	Includes bibliographical references and index.