True story : how to combine story and action to transform your business /
The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
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| Format: | Audio eBook |
| Language: | English |
| Published: |
[Minneapolis, Minn.] :
HighBridge Audio,
[2014]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. |
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| Physical Description: | 1 online resource (1 audio file) |
| ISBN: | 9781622314591 162231459X |