rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: human brand
    sub title: how we relate to people, products, and companies
  name:
    name part: Malone, Chris
    name part: 1969-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Fiske, Susan T.
    role:
      role term: author.
  name:
    name part: Runnette, Sean
    role:
      role term: narrator.
  type of resource: sound recording-nonmusical
  genre: Downloadable audio books.
  genre: Audiobooks.
  genre: Livres audio.
  origin info:
    place:
      place term: mnu
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 audio file)
  abstract: Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
  note: Chris Malone, Susan T. Fiske.
  note: Read by Sean Runnette.
  subject:
    topic: Consumer behavior
  subject:
    topic: Marketing
    topic: Psychological aspects
  subject:
    topic: Consommateurs
    topic: Comportement
  subject:
    topic: Marketing
    topic: Aspect psychologique
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Industrial Management
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Management
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Management Science
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Organizational Behavior
  subject:
    topic: Consumer behavior
  subject:
    topic: Marketing
    topic: Psychological aspects
  classification: HF5415.32 .M36 2013
  classification: 658.8/342
  identifier: 9781622312979
  identifier: 162231297X
  identifier: AE8BAD0B-1007-4D64-AFF2-A26786D3408C OverDrive, Inc.
  identifier: 1FA0837F-C788-46D4-AD2C-030F76A8663A OverDrive, Inc.
  identifier: 9781622312979 O'Reilly Media
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 130917
    record change date: 20260129224404.7
    record identifier: in00004666445
    language of cataloging:
      language term: eng