APA (7th ed.) Citation

Goward, C. (2013). You should test that!: Conversion optimization for more leads, sales and profit or the art and science of optimized marketing. Wiley.

Chicago Style (17th ed.) Citation

Goward, Chris. You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing. Indianapolis, IN: Wiley, 2013.

MLA (9th ed.) Citation

Goward, Chris. You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing. Wiley, 2013.