APA (7th ed.) Citation

Slywotzky, A. J., Weber, K., & Courvoisier, D. (2011). Demand: Creating what people love before they know they want it. HighBridge Audio.

Chicago Style (17th ed.) Citation

Slywotzky, Adrian J., Karl Weber, and Dave Courvoisier. Demand: Creating What People Love Before They Know They Want It. [Minneapolis, Minn.]: HighBridge Audio, 2011.

MLA (9th ed.) Citation

Slywotzky, Adrian J., et al. Demand: Creating What People Love Before They Know They Want It. HighBridge Audio, 2011.